Frederick Afrifa, global speaker

One of the leading communication skills coaches in the UK. Talks for business audiences on communicating with conviction when the pressure is on.

Watch Frederick

TEDx Milton Keynes Youth: Unmute Yourself

About Frederick

Frederick arrived in London from Milan unable to speak English. He went on to represent Italy in athletics, was dropped at the height of his career, and rebuilt.

His pitch on The Apprentice was rated by Lord Sugar as the best in the show’s history. He co-wrote Unmute Yourself and now speaks to audiences around the world about communicating with conviction under pressure.

Talks

01

Articulate Under Pressure

How to express your ideas with precision and confidence in the moments that matter most: pitches, presentations, boardrooms and beyond.

02

Mastering Communication in the Digital Age

As AI reshapes how we work, the ability to communicate with genuine human impact becomes the defining competitive advantage.

03

Destroy Anxiety

A practical breakdown of why professionals freeze in high-stakes moments, and the evidence-backed methods to overcome it for good.

Stages and media

TEDx

Unmute Yourself, TEDx Milton Keynes Youth

TV

The Apprentice (2025)

Book

Unmute Yourself, co-written with Gordon Williams

Stages

Delivered across the UK and in Kazakhstan, Nigeria, Germany and Las Vegas

Gordon Williams

Gordon speaks on communication as a career asset, drawing on his years in private banking at JP Morgan.

01 · Signature keynote

Your Voice Is Your Equity

Why communication is the highest return investment you will ever make in your career.

Keynote, 30 to 60 minutes · All levels

02 · Keynote or workshop

How to Make Your Point Land

A repeatable structure for being clear, concise and persuasive under pressure.

Keynote or half day · Managers and client-facing teams

03 · Keynote or workshop

Executive Presence Under Pressure

How to command a room when the stakes, and the nerves, are high.

Keynote or half day · Senior and high-potential talent

04 · Keynote

The Psychology of Speaking Up

Why capable people stay quiet in the moments that matter, and how to build the confidence to speak up and be heard.

Keynote

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